Moroccan rugs are not one style. They come from different regions and weaving traditions, and each type has its own look. This guide explains the four names you will see most often: Beni Ourain, Azilal, M'rirt and Boujad, so you can choose the one that fits your room. Descriptions vary a little between sellers and regions, so use this as a simple guide, not a strict rule.

Beni Ourain rugs

Beni Ourain rugs come from the Middle Atlas mountains. They are known for a cream or ivory ground, a thick, soft, plush wool pile and simple black or brown diamond and line patterns. The look is minimal and calm, which is why it fits Scandinavian, modern and minimalist interiors so well.

M'rirt rugs

M'rirt (also spelled Mrirt or Beni Mrirt) rugs are also woven in the Atlas mountains. They are usually described as more tightly and densely knotted than a classic Beni Ourain, with a smoother, velvety surface. They take longer to weave and are valued for their refined finish.

Azilal rugs

Azilal rugs come from the Azilal province in the Atlas mountains. Traditional pieces usually have a light ground with free-form, abstract motifs in bright colors, often in a looser, more artistic composition than other Moroccan styles. They suit rooms that need a colorful focal point.

Boujad rugs

Boujad rugs take their name from the town of Boujad in central Morocco. They are recognized for warm colors such as pink, magenta and orange, and bold, asymmetric patterns, often with a vintage feel. They are a good match for eclectic and bohemian rooms.

Which type should you choose?

Start with the mood of the room. For calm and neutral, look at ivory and black Berber styles. For a soft, cozy feel, choose plush pile. For color, choose an abstract or colorful design. Our Moroccan rugs range covers geometric, colorful and neutral designs, all handmade in wool and made to order, and our Berber rugs collection shows the graphic black-on-ivory look.

How to tell a handmade Moroccan rug

Look for small natural variations in the pattern, a slightly uneven edge and fringe that is part of the weave. Perfectly identical lines are a sign of machine production. Handmade variation is normal and part of the character of every piece.

Frequently asked questions

Are all Moroccan rugs Berber rugs?

Many are. Berber rugs are made in the Amazigh weaving tradition, and most traditional Moroccan rugs come from that tradition.

Which Moroccan rug is the softest?

Rugs with a thick, plush wool pile are the softest, and Beni Ourain rugs are the classic example. On our rugs you can also choose low, medium or plush pile.

What is the easiest Moroccan rug to style?

Ivory rugs with simple black patterns match almost any palette. See our black and white Moroccan rugs.