OUR STORY
Not a Brand.
A Responsibility.
Every rug we sell is a direct line between you and a weaver in the Middle Atlas mountains of Morocco.
My name is Achraf Makouar. I am Moroccan, and I work as a representative of the Beni Ourain cooperative — a group of weavers based in the Middle Atlas mountains who have been making rugs by hand for generations.
I did not start a brand to sell rugs. I started because I watched the people I grew up around — skilled, dedicated weavers — struggle to reach the kind of buyers their work deserves. The distance between a weaver in Beni Ourain and a customer in Paris or New York was too large. I wanted to close it.
Moroccan Woven is that connection. Nothing more, nothing less.
"I am not a middleman who buys from a catalogue. I am someone who knows the weavers by name — and takes responsibility for what they make."
The Beni Ourain Cooperative
The Beni Ourain are a Berber people of the Middle Atlas region of Morocco. Their rugs — hand-knotted from raw Atlas wool, often left in natural ivory with geometric black patterns — have become some of the most recognised and sought-after in the world.
The cooperative we work with is made up of women weavers who have inherited this craft from their mothers and grandmothers. Every rug is made to order, by hand, in their homes and workshops. No factories. No shortcuts. The time it takes is the time it takes.